Starace and O’Keeffe on digital opportunities

A new format of informal meetings was launched in Rome on 26 September 2016 with the objective of opening a dialogue on digital opportunities: #EnelFocusOn.

On the occasion of this first meeting, we presented Enel's new strategy and digital approach, starting from the new website Enel.com.

The meeting was held at the Rome headquarters of the Group, in the historical offices of Viale Regina Margherita, and saw the participation 18 guests among the leading main digital influencers on the Italian technology, communication and innovation scene. The guests anticipated and promoted the go-live of our corporate website through the hashtag #EnelFocusOn.

#EnelFocusOn was opened by Francesco Starace, Enel CEO, together with  Ryan O'Keeffe, Communications Director at Enel, Isabella Panizza, Head of Global Digital Communications, and Andrea Falessi, Communications Director at Enel Italy.

The initiative was a precious opportunity for an open discussion on our digital identity and to enhance the outer perception of the complex ecosystem in which Enel operates and implements its strategy Open Power with information: mobile first and user-centric approach, streamlining of touch points and storytelling are some of the tools used to capture attention and involve our users.